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Pay attention to free consultation calls – what do they want to know?.All of your old customers service emails and find questions they routinely ask.

Think about what it takes to bring any new customer on board. This is something you should get your entire sales team involved with. To create a well thought out FAQ page, you need to dig deep and truly understand what your customers want to know. Their fluff, and aren’t something your audience wants to know. They aren’t things your prospects and customers really care about. But the questions themselves … they’re awful. Their design is great – they may use lots of “bells and whistles” to include drop-down boxes, graphs and charts to add visual relevance, even graphics to complement the message.

FAQ pages must have a purpose to help convert traffic, or you’re simply putting up fluff info to fill up your site.Ī lot of FAQ pages look like they were thrown together at the last second. “Best Thai restaurant” has now morphed to “What’s the best Thai restaurant here in Portland.”īut like all the pages on your site, there are proper methods for creating a FAQ page to reap the rewards online. While we once typed in a few search terms into the Google bar on your desktop or laptop, now we’re asking questions using voice commands to our smartphones or virtual personal assistants sitting on our desktops. Think about how search has changed over the last few years. If you anticipate their needs, you can be there to answer all of their questions, even when you can’t be there live and in-person.

It’s an easy way to provide helpful information and address your prospects’ hesitations and questions.

Why should you think about designing a FAQ page now? It can be the tipping point for your sales process, one that gives every customer who is interested in your business a way to deepen the relationship with you. That’s why designing a useful FAQ page is more crucial than ever. The more you improve that experience, the happier your customers will be. Instead, they think they are making a decision based on an experience. People today don’t believe they are just buying a product or service.

51 percent of customers think a business should be available and reachable 24/7.

75 percent of customers believe it takes too long to reach a live agent.

86 percent of B2B executives prefer using self-service tools for reordering, rather than talking to a sales representative.

When people have questions, they want answers fast. Websites as a whole are designed to give people what they want, without having to reach out and wait for answers or solutions. If you design an effective FAQ page, it can help you with that process. Your website is a sales tool to help you move closer to the sale.